Gen Lab

What were the goals behind creating Genera Lab?
Genera Lab was established as a result of years of expertise in 3D graphics and visualization at Omega Render. Omega Render specializes in developing 3D visualization and graphics for prominent architectural projects, Hollywood productions, and the Gaming industry. The continuous pursuit of innovation led to the exploration of new technologies aimed at improving exciting quality. Through extensive evaluation and testing, technologies that seamlessly translate people and objects from the physical realm to the virtual world have demonstrated exceptional results and quality, beginning a new era called Genera. Fashion has emerged as the ideal industry for technology integration, as it offers solutions to many of the industry's challenges and issues.

Besides fashion, in what other directions do you see Genera?
Based on the concept that Gen Lab can replicate any objects of the external environment into virtual space, this technology can be transferred to a large number of certain spheres. Education stands out as one of them. By reconstructing objects and individuals within virtual landscapes, it becomes possible to simulate a multitude of processes, recreating real-life scenarios within educational space. Another significant focus of Gen Lab involves the creation of digital replicas of complex engineering structures,  resulting in substantial reductions in errors and inaccuracies when dealing with real-world spaces.

What constitutes the innovation of the laboratory?
Drawing on our expertise in 3D modeling and Generative AI, we achieve precision and lifelike representations beyond the capabilities of other technologies. Through generative graphics and our innovative approach, we replicate the real world with exceptional realism and quality.

How significantly can a user’s life improve after the release of Genera products, and in what ways?
Fashion industry is chaotic, over functional and inefficient due to too much manipulation of real, physical objects. Transportation, offline sales, manufacturing, and photo production can be significantly reduced using Gen Lab’s advanced technology, saving a huge amount of environmental and physical resources for the industry. Time and emotional resources for the consumer.

What are the values/principles of the company?
Genera is all about technology. About constant research and testing of technologies focused on simplifying and improving user experience and boosting all business metrics. All Gen Lab products are highly sophisticated on the inside and very simplistic and attractive on the outside, with a serious and fundamental approach and visual direction on the background.

What experience and expertise did the key members of Genera have, and how was the team assembled?
Gen Lab has managed to combine the highest hyper-realistic computer graphics technicians, IT specialists and leading fashion experts, resulting in a synergy that is evolving the company at a fast pace.

How do you envision Genera in 5 years?
Genera has several global aims at the moment. One of these is to transfer global processes and systems into generative AI space to optimize, reduce errors, and enhance efficiency. By simulating processes in an ultra-precise space, we aim to make the world and its spheres significantly more efficient and accurate.

How will the online shopping experience change in the future?
‍Shopping experience will become more straightforward, immersive, and user-friendly. The virtual experience will closely resemble the real one, thanks to high-quality visuals and intuitive interfaces. Genera’s goal is to create a digital mirror that transforms the user’s virtual experience and as a consequence.