Genera — a new dimension between fashion and digital. AI-powered technology unveils a revolutionary new way of experiencing fashion. The scope of digital inventions created by the Genera team gives a full immersion previously unimaginable on the global market.

Product Demonstration

An Immediate Growth of Key Business Indicators

Integrating AI software and a variety of Genera digital innovations into a brand amplifies a business’ performance by enriching the consumer experience across both digital and retail channels.

A Revolution in Online Performance

Gen ID AI-powered solution converts physical models into identical AI versions, ensuring robust copyright protection across the global network. In addition to granting digital rights and personal data protection for digital versions, our technology opens up a new world of roles for AI versions without losing the exclusive appearance of a real person.

Usability

Gen Twin interface offers a seamless and exceptional immersive experience. The efficient task processing, system automation, and seamless software integration work together to deliver a responsive platform customizable for user comfort and satisfaction.

Products

Gen Local

Localisation According to a User’s Target Market

An AI tool that allows model generation of different ethnicities, ages, and sizes, affording the complete customization of target marketing to different demographics.

An AI tool that allows model generation of different ethnicities, ages, and sizes, affording the complete customization of target marketing to different demographics.

Gen Twin

The Leading Online Try-On Technology

An AI solution to create a user’s identical digital twin, creating endless possibilities for digital fitting, online shopping personalization, and personal styling.

An AI solution to create a user’s identical digital twin, creating endless possibilities for digital fitting, online shopping personalization, and personal styling.

Gen Atelier

A Full Spectrum of Clothing Collection Creation

An AI tool for creating an entire line of clothes from scratch. It can be used as an independent AI- designer or to enhancer already-existing brand ideas or collaborations.

An AI tool for creating an entire line of clothes from scratch. It can be used as an independent AI- designer or to enhancer already-existing brand ideas or collaborations.

Gen Collab

Integrating Collaboration to Maximize Performance

Collaboration becomes a world of unlimited possibilities and creativity with Genera. The most daring ideas can be easily realized using cutting-edge AI technologies in collaboration with artists, art studios, brands, modelling agencies, and foundations.

Collaboration becomes a world of unlimited possibilities and creativity with Genera. The most daring ideas can be easily realized using cutting-edge AI technologies in collaboration with artists, art studios, brands, modelling agencies, and foundations.

Gen ID

Digital Verification for the Global Network

Web3 technology provides legal protections for the modelling businesses in virtual reality. It strengthens the digital version of the physical model as well as creating further opportunities for parallel fashion campaigns and marketing projects.

Web3 technology provides legal protections for the modelling businesses in virtual reality. It strengthens the digital version of the physical model as well as creating further opportunities for parallel fashion campaigns and marketing projects.

Gen Lab

Innovative Laboratory for Internal and External Inquiries

The Genera lab is constantly developing, testing, and creating new algorithms and technologies to ensure consistent development of existing products, perfect integrations with partners, and create of leading innovations.

The Genera lab is constantly developing, testing, and creating new algorithms and technologies to ensure consistent development of existing products, perfect integrations with partners, and create of leading innovations.

Technology

Smart 3D

Smart 3D is a technology that simplifies and accelerates classic 3D images into a multi-space view, allowing us to achieve tremendous speed and scale in our projects.

Computer Vision

Computer vision technology has the remarkable capacity to meticulously scan both clothes and people, registering the tiniest details and elements with exceptional accuracy. The technology examines every square millimeter of a user with remarkable precision, giving a precise overview of their appearance.

Generative AI

Generative AI is a complex engine that employs a range of scanning technologies to instantly and efficiently generate realistic imagery across expansive scales.

Machine Learning

Machine learning — mastering big data to learn patterns, singularities, and interconnections in order to constantly refine internal and external processes. A system that consistently learns and enhances itself, enabling the level of quality to expand every second.

AI Agents

AI Agents is a technology that improves all of a company’s internal processes by identifying and elaborating growth points, resulting in exponential increases in all metrics.

Last News

Unlocking Diversity: Gen Local Models Redefine Brand Connections
While testing our Gen Local pipeline crafted for localization solutions, we initially set out to create Generation I of our first top 10 models to showcase the capabilities of our technology. But we were so fascinated by its capabilities that we couldn’t stop generating, resulting in the creation of numerous models. This collection of Gen Local models is now available to all Genera users, serving as a powerful tool to enhance brand connections with diverse audiences. Each model within this collection embodies the rich cultural, ethnic, and regional diversity of various target markets, showcasing a wide range of unique beauty standards. By promoting inclusivity and fostering a deeper understanding of these diverse perspectives, our technology strives to improve relatability, expand appeal, and forge stronger connections between brands and their customers.
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Genera Laboratory: Predicting the Future of AI Algorithms in Fashion Tech
In 2024, according to most forecasts, there will be several revolutionary updates in AI algorithms that will further change the perception of technologies and their future implementation. Genera Laboratory was created in September 2023 to explore the possibilities, test and enhance Genera products, as well as develop and research new programs based on advanced AI algorithms. The global launch of Genera technology includes the introduction of six products, each with its own structure and concept: Gen Local, Gen Twin, Gen Atelier, Gen ID, Gen Collab, and Gen Lab. We offer forward-thinking AI software services for existing fashion brands, both digital and physical, designers, and creative directors. By using Genera tools, our users become innovative creators with limitless possibilities to experiment with the Genera software.
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Win-Win: Game Changing Collaborations Between Tech and Fashion
One of Genera’s distinctive features is its understanding that any development is amplified through collaboration. We aim to showcase the capabilities of Genera through creative interactions with fashion brands, model agencies, and various artists. This approach defines how we plan to launch and release each of our products. And through collaboration with Genera tech, artists, models, and fashion brands can create personalized and customized fashion products based on their own preferences, satisfying the needs of individual customers. It’s a win-win.
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"With Genera Lab technologies, physical limitations such as space, time, and other physical attributes will no longer be a barrier to a desired experience."

We reimagine the fashion shopping experience for the era of AI. Our platform creates digital humans and replicates consumers, influencers, clothing, and accessories into the virtual space.

— Genera